Disadvantages With Selling Online

•    Some customers prefer to buy from a shop with a physical presence.
•    Customers that need a book immediately (impulse buyers) will most likely only buy from a high street book shop.
•    Zero customer experience – regardless of how efficient your staff are.
•    Book shops become book warehouses to cater for large demand.
•    Selling online is very competitive and often costly to be found.
•    Customers that spend online often have less loyalty to the company.
•    The internet tends to attract bargain hunters. It’s difficult to do well in business by selling products at a very discounted rate.

Advantages With Selling Online
•    Whole of market means whole of market – sell internationally from 1 location.
•    Customers have access to your shop 247 365.
•    Customers can purchase in multiple currencies.
•    Customers have ultimate selection.
•    Customers can purchase products from the comfort of their own home at any time.
•    Online shops often have lower associated overheads.
•    Become famous online selling books and take a large proportion of the online book market.
•    Unlimited size ecommerce shops.
•    Many suppliers now supply web ready specifications of their books for sale.
•    Online shop storage space VS real shop storage space is far cheaper.

The best book shops offer a variety of offline and online purchase opportunities to target both the bargain book hunter and the traditional book shopper who prefers to buy in store.

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